Saxo Capital Markets Launches Digital Investment Service In Asia

Robbie Lawther

30 November 2017

, the online trading and investment firm, has launched SaxoSelect, a fully digital and automated investment service, in Asia.

This launch follows the implementation of SaxoSelect in Europe in January 2016. SaxoSelect is available to Saxo Capital Markets clients, the firm said in a statement.

SaxoSelect will cover various portfolio types for clients to choose from depending on investment goals and risk appetite. Portfolios are built and managed in collaboration with firms like BlackRock and Morningstar to ensure clients access to world class investment expertise.

The service will also offer access to an equity portfolio managed by Saxo Bank in collaboration with Morningstar Investment Management Europe.

In total five investment portfolios are available through SaxoSelect. It is accessible directly via the platform, providing clients with real-time execution and live portfolio information.

“The investment industry and wealth management specifically is transforming massively in Asia with the emergence of new technology and new partnerships,” said Adam Reynolds, chief executive Asia-Pacific of Saxo Capital Markets. “At the same time, Asian investors keep seeking opportunities to build portfolios with broad diversification across geographies and asset classes. With SaxoSelect we offer help building such portfolios with some of the strongest global expertise from for example BlackRock and Morningstar in a transparent and cost-efficient way.”

Reynolds added: “Many financial institutions have tendency to offer clients their very own mutual funds for example. We take a different approach at Saxo. In line with our strategy of being a facilitator in global capital markets, we want to ensure that our clients have access to the best products and the best services from the best global providers. The speed of adoption of fintech in Asia is much faster than in other regions globally and Saxo is at the forefront, shaping how people invest in the future. With SaxoSelect, Asian retail investors are able to access a wider range of curated investment portfolios available on the Saxo platform.”

Saxo Capital Markets is a licensed subsidiary of Denmark-based Saxo Bank. Saxo Capital Markets has operated in Singapore since 2006, and the city-state serves as its APAC headquarters.

In November, this publication reported that Saxo Capital Markets had appointed Andrew Edwards as its new chief executive, effective January 2018.